Cyber Sales Unlocked
Cyber Sales Unlocked
How We Landed Top MENA Clients
Background
A leading cybersecurity company based in Qatar specializes in cutting-edge authentication and identity verification solutions, helping enterprises secure sensitive data and prevent unauthorized access. One of their flagship solutions, an advanced behavioral biometric authentication layer, offers unparalleled security without disrupting user workflows. With its ability to render stolen credentials useless and prevent password sharing, this solution is an ideal fit for banks, national security agencies, and large enterprises dealing with highly sensitive information.
Challenges
Despite the strength of their solution, the company faced critical sales roadblocks:
- Reaching Key Decision Makers – Selling to banks, cybersecurity managers, CISOs, and CIOs across the MENA region required a highly targeted and strategic approach.
- Educating the Market – Many organizations still relied on outdated security methods like OTPs, unaware of more advanced solutions that are exponentially more secure.
- Expanding Use Cases – While initial focus was on banking and IT security, additional industries (such as HR for internal credential security) needed tailored outreach.
Solution
Solution
To drive adoption and accelerate sales, the company partnered with Pipeline Gurus to implement a structured outbound strategy:
- Industry-Specific Sales Messaging – Crafted unique value propositions tailored for different personas:
– Banking & Financial Institutions – Positioning the solution as 10,000x more secure than OTP for retail and business banking authentication.
– Cybersecurity & IT Leaders – Emphasizing its ability to eliminate credential theft, prevent password sharing, and ensure airtight security with no hardware costs.
– HR & Compliance Teams – Highlighting its ability to prevent employee credential sharing, saving organizations millions annually in security breaches.
- Precision Outreach to Decision Makers – Focused on CISOs, CIOs, and cybersecurity heads across the MENA region, ensuring direct engagement with key buyers.
- Scaling Sales Conversations – Pipeline Gurus drove outbound prospecting, securing meetings with high-value financial institutions and enterprises.
Results
45+
meetings booked
10
proposals sent
4
paid ongoing proof-of-concepts (POCs)
Conclusion
By combining a data-driven outbound strategy with industry-specific messaging, the cybersecurity company successfully penetrated the MENA market, securing high-value POCs and expanding into ultra-niche industries. Their sales pipeline continues to grow, unlocking multi-million-dollar opportunities across financial institutions, IT security, and defense sectors.
Looking to scale cybersecurity sales and land enterprise deals?
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