Cracking Saudi
Cracking Saudi
How a Digital Agency Won Big
Background
A leading digital agency with over 30 years of experience and 7,500+ projects completed across multiple countries was looking to expand its footprint in Saudi Arabia. Despite its strong reputation in digital marketing, website development, mobile apps, and growth marketing, the agency faced a critical roadblock in its sales process.
Challenges
While the agency had a proven track record, it lacked a dedicated sales team. The Managing Director was personally handling all sales operations, making it difficult to scale, generate consistent outreach, and effectively target SMEs in Saudi Arabia. This bottleneck limited their ability to close new business efficiently.
Solution
Solution
To address these challenges, the agency partnered with Pipeline Gurus, implementing a structured sales strategy:
- Onboarded One SDR – A specialized sales development representative was deployed to drive outreach and prospecting, targeting SME companies in Saudi Arabia.
- Increased Sales Bandwidth – The SDR took over lead generation and meeting scheduling, freeing up the Managing Director’s time to focus on high-value engagements.
- Enhanced Deal Flow – With a consistent pipeline of qualified meetings, the agency could now focus on closing deals instead of chasing leads.
Results
60+
meetings booked
25+
proposals sent
10+
contracts signed
1+
Saudi Market Breakthrough
Conclusion
By leveraging a structured outbound sales process and expanding their team’s bandwidth, the digital agency transformed its growth trajectory in Saudi Arabia. With a consistent flow of meetings, proposals, and closed deals, they positioned themselves for long-term success.
Struggling to scale your sales outreach?
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