Recruitment Wins
Recruitment Wins
15 Deals Closed Across MENA
Background
A major recruitment and outsourcing company specializing in technical recruitment across Saudi Arabia, Bahrain, UAE, and Egypt needed to scale its outbound sales efforts. Focused on connecting with companies hiring at least 100+ technical professionals at a time, they primarily engaged HR leaders, talent acquisition managers, and technical hiring managers to streamline high-volume recruitment.
Challenges
Despite a strong track record in recruitment, the company faced difficulties in generating a steady flow of qualified opportunities:
- Inconsistent Sales Pipeline – Struggled to maintain a predictable flow of hiring leads.
- Limited Outreach Bandwidth – Needed a dedicated team to manage prospecting and lead qualification.
- Expanding Market Segments – Required better access to new industry verticals for recruitment opportunities.
Solution
Solution
To drive pipeline growth and secure high-value recruitment contracts, the company partnered with Pipeline Gurus to implement a structured outbound strategy:
- Built a Dedicated Sales Team – Deployed 1 Inside Sales Manager and 3 SDRs to handle end-to-end outbound prospecting.
- Multi-Channel Lead Generation – Leveraged LinkedIn, job portals, and leading tech company career pages to identify hiring needs in real time.
- Proactive Outreach with High-Impact Tactics – Engaged HR and technical hiring leaders by sending sample CVs, demonstrating available talent pools, and aligning offerings with urgent recruitment needs.
- Expansion into New Customer Segments – Identified two untapped industry verticals with recurring high-volume recruitment demands.
Results
150+
confirmed meetings
60+
qualified opportunities
15
closed deals,
1+
Unlocked 2 new customer segments,
Conclusion
By implementing a data-driven outbound strategy and deploying a high-performance sales team, the recruitment firm successfully scaled its sales pipeline, secured key deals, and expanded its customer base. With a steady flow of opportunities and an optimized sales process, they are now positioned for sustained growth across the MENA region.
Looking to scale recruitment sales and unlock new hiring opportunities?
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